Leroy Merlin

“Building a community of brand ambassadors; achieving 200% increase in follower community and 100% UGC performance; reaching a two-fold increase in the volume of the community since 2019”


Challenge: Involving the audience with the brand and generating a viral and WOM effect.


Solution: Implementing a UGC plan that represents 70% of the interactions today.


Result: Reduction in the cost of content production (50% of the posts are UGC).


Next steps: Boosting consumer engagement, achieving a snowball effect, and obtaining Real Love Brand consumer brand status.