We accelerate the digital relevance of your brand in the mind of the consumer
DAI
1
Digital Attention Index
How much time do you dedicate to integrate all the digital metrics in your company?
The DAI with its exhaustive and multidimensional analysis, allows us to understand, not only where but also how and when the audience dedicates attention in the vast digital ecosystem.
How is the DAI built? Consumer Digital Touchpoints
CDTP is the addition of all the digital touchpoints generated within the 7 previous ecosystems.
It allows us to understand the scope and impact of our actions, as well as the presence we have in the mind of the consumer, and shows it to us in a unified way in an omnichannel presence share.
We organize the digital chaos.
1 We unify the more than 100 performance indicators that give meaning to your business.
2 The omnichannel reading allows us to understand the value, the implications and relationships among the different ecosystems.
3 We convert the information into actionable knowledge for the company.
Digital Attention Index
Benefits of the DAI
1
From...
websites analysis
To...
An Integrated sanpshot.
2
From...
a quantified vision
To...
a qualified vision.
3
From...
other metric that work isolated
To...
a metric that is complemented by other KPI's.
4
From...
Static data
To...
Data in action.
DDD
2
Digital Due Diligence
A neutral view. Non biased, just data.
Our DDD methodology is based on DAI analysis to obtain a detailed analysis of the context and performance of our brand, and the market in each of the 8 ecosystems.
The DDD methodology, tested on more than 300 brands, monitors the consumer footprint in the 8 digital ecosystems and through our team of senior consultants; we are able to transform the data into a source of competitive advantage for the business.
Nuestra forma de trabajar los datos
Contextualize
1
Know the context of the market in all its ecosystems and your position in it.
Decode
2
Discover the keys to your category.
Actuate
3
We develop customized strategic action plans.
Our analysis methodology:
1 Monitor your competitors.
2 Contextualize the brand's performance on social media vs. the competition.
3 Identify trends, market developments, content best practices, ideas and key learnings from the national and international market that will serve as inspiration.
4 Analyze in depth the performance of the brand's social media strategy on its main social channels.
5 Learn about the strategies that work best with influencers and content creators.
6 Discover search trends and draw conclusions that connect your business with real demand.
7 Break down the opportunities that arise from spontaneous conversations social listening.
8 Understand how consumers navigate your and your competitors' websites and apps.
9 Detect opportunities to gain visibility on e-com platforms.
10 Analyze the competition's paid strategy and optimize your investments.
ASL
3
Advanced Social listening
The social listening market has evolved a lot in recent years
The vast majority of listening solutions Brandwatch / Talkwalker / Digitmind… have good levels of coverage in X and web media.
However, they often have a lot of difficulties in monitoring the conversations which take place on social networks and that contain a very high added value.
Through our analysis methodology, we integrate the different sources of comments and, using a hybrid process of artificial intelligence and human data processing, we convert large volumes of mentions into actionable insights.
Downloading data and mentions from different sources
1
Information structure processes using AI
2
Human analysis of conversations & insight extraction
3
Preparation of strategic report and presentation to the client
4
Thought leadership
4
thought leadership
Build a new brand communication channel:
1. Improve the digital reputation of your executives. Increase media impact and become more visible to your investors and partners. Create a new reputational shield.
2. Generate more ROI. Build more organic impacts and increase the digital media value of your brand spokespersons through linked in
Download our panels:
Spanish Company by RRSS interaction in Spain thanks to their ESG contents ( Environmental, social, governance)
In the deployment of their digital strategy which has contributed to place the Company within the 30 most valuable brands in Spain.
Of the interactions on Instagram among the most valuable companies in Merco.
IBEX Company on Tik Tok.
Thanks to the analytic solutions of Epsilon Technologies and to the value insights extracted from the Digital Due Diligence (DDD), we detect the most relevant thematic for the audiences of Acciona, the most relevant ways to communicate with them, and the most suitable platforms to reach them as well.
We demonstrated the huge communication potential that the company has on Tik Tok and we proposed the #Energygramers campaign, a content generation program for Acciona employees around the world.
