We accelerate the digital relevance of your brand in the mind of the consumer
DAI
1
Digital Attention Index
How much time do you dedicate to integrate all the digital metrics in your company?
The DAI with its exhaustive and multidimensional analysis, allows us to understand, not only where but also how and when the audience dedicates attention in the vast digital ecosystem.
How is the DAI built? Consumer Digital Touchpoints
CDTP is the addition of all the digital touchpoints generated within the 7 previous ecosystems.
It allows us to understand the scope and impact of our actions, as well as the presence we have in the mind of the consumer, and shows it to us in a unified way in an omnichannel presence share.
We organize the digital chaos.
1 We unify the more than 100 performance indicators that give meaning to your business.
2 The omnichannel reading allows us to understand the value, the implications and relationships among the different ecosystems.
3 We convert the information into actionable knowledge for the company.
Digital Attention Index
Benefits of the DAI
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De...
websites analysis
A...
An Integrated sanpshot.
2
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a quantified vision
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a qualified vision.
3
De...
other metric that work isolated
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a metric that is complemented by other KPI's.
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De...
Static data
A...
Data in action.
5
De...
difficulty to report to Management in an unified way
A...
one single metric.
6
De...
Inability to comprehend the real impact of our actions
A...
a complete understanding of our efforts.
DDD
2
Digital Due Diligence
A neutral view. Non biased, just data.
Our DDD methodology is based on DAI analysis to obtain a detailed analysis of the context and performance of our brand, and the market in each of the 8 ecosystems.
The DDD methodology, tested on more than 300 brands, monitors the consumer footprint in the 8 digital ecosystems and through our team of senior consultants; we are able to transform the data into a source of competitive advantage for the business.
Nuestra forma de trabajar los datos
Contextualize
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Know the context of the market in all its ecosystems and your position in it.
Decode
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Discover the keys to your category.
Actuate
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We develop customized strategic action plans.
Contextualize
Know the context of the market in all its ecosystems and your position in it.
Decode
Discover the keys to your category.
Actuate
We develop customized strategic action plans.
Our analysis methodology:
1 Monitor your competitors.
2 Contextualize the brand's performance on social media vs. the competition.
3 Identify trends, market developments, content best practices, ideas and key learnings from the national and international market that will serve as inspiration.
4 Analyze in depth the performance of the brand's social media strategy on its main social channels.
5 Learn about the strategies that work best with influencers and content creators.
6 Discover search trends and draw conclusions that connect your business with real demand.
7 Break down the opportunities that arise from spontaneous conversations social listening.
8 Understand how consumers navigate your and your competitors' websites and apps.
9 Detect opportunities to gain visibility on e-com platforms.
10 Analyze the competition's paid strategy and optimize your investments.
ASL
3
Advanced Social listening
El mercado del social listening ha evolucionado mucho en los últimos años
La gran mayoría de soluciones de escucha Brandwatch / Talkwalker / Digitmind… tienen buenos niveles de cobertura en X y medios web.
Sin embargo, suelen tener muchas dificultades en realizar seguimiento de las conversaciones que se producen en RR.SS y que albergan un altísimo valor añadido.
A través de nuestra metodología de análisis, integramos las distintas fuentes de comentarios y mediante un proceso híbrido de inteligencia artificial y proceso humano de los datos, convertimos grandes volúmenes de menciones en insights accionables.
Descarga de datos y menciones de distintas fuentes
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Procesos de estructura de la información mediante la IA
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Análisis humano de las conversaciones & extracción de insights
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Elaboración informe estratégico y presentación al cliente
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Thought leadership
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thought leadership
Build a new brand communication channel:
1. Improve the digital reputation of your executives. Increase media impact and become more visible to your investors and partners. Create a new reputational shield.
2. Generate more ROI. Build more organic impacts and increase the digital media value of your brand spokespersons through linked in
Download our paneles:
Spanish company by RRSS interactions in Spain thanks to its ESG contents.
The deployment of our digital strategy has contributed to place our company amongst the 30 most value brands in Spain.
Of interactions on Instagram, amongst the companies most valued by Merco.
IBEX Company on Tik Tok.
Thanks to the analytic solutions of Epsilon Technologies and to the Value insights extracted from the Digital Due Diligence(DDD) we detect the most relevant thematic for the audiences of Acciona, rather than ways to communicate or which platforms were more relevant to them.
We demonstrate the enormous communication potential that the company had on Tik Tok and we proposed the Campaign #Energygamers, a content generation program for Acciona´s employees around the world.
empresa de retail más relevante en redes sociales en 2022
piezas de contenido generadas por los consumidores con el hashtag #MisIdeasLeroyMerlin
de las publicaciones de la compañía son generadas gracias a la utilización de UGC en la estrategia digital.
de las interacciones totales son generadas gracias a la utilización de UGC en la estrategia digital.
EPSILON Technologies trabajó en colaboración con el equipo interno de Leroy Merlin para desarrollar una metodología y proceso interno, basado en datos extraídos de la Digital Due Diligence (DDD), una monitorización y evaluación del performance del ecosistema de redes sociales en el que Leroy Merlin está presente que da las claves del posicionamiento y rendimiento vs el mercado, así como una hoja de ruta accionable para desarrollar el valor de la marca y acelerar el crecimiento rentable.
Leroy Merlin pudo identificar nuevas oportunidades y desarrollar una fuerte estrategia basada en la utilización del contenido generado por los usuarios en torno a la marca de forma voluntaria (User-Generated Content-UGC) como acelerador de la interacción y fidelización de sus usuarios.
CEO más relevante en su comunicación en LinkedIn en 2023
Interacciones Generadas a través de sus territorios de contenido
Interacciones por post
con respecto a la media de CEO´s
EPSILON Technologies ha trabajado, en colaboración con el equipo interno de Vicky Foods, para desarrollar una metodología y proceso interno, basado en datos extraídos del Digital Executive Boosting. Una monitorización y evaluación del performance del ecosistema en LinkdIn en el que Rafael Juan está presente y que da las claves del posicionamiento y rendimiento vs el set de CEO´s más relevantes, así como una hoja de ruta accionable para desarrollar su presencia digital y la conexión con los diferentes stakeholders.