Epsilon Icarus Analytics
Can you imagine that a single tool allows you to obtain a unified performance snapshot of your brand´s digital performance vs. competition in the 8 different ecosystems?
Today´s challenges demand immediate responses.
The growth of the digital has not done more than magnifying the importance of counting on an organized chart on real time of the performance of many brands.
1Context
Configure an unlimited number of brand profiles, media or influencers to monitor and to have a complete look of your category or relevant data source.
2Semantics
Simplify the Omni channel readings. Decode the narratives and actions which manage to make a difference in your competitive landscape.
3Anticipation
Perform a detailed follow up of the performance of your own brand, configure the data visualization and identify actionable performance improvements.
More efficient processes thanks to AI.
Through AI we accelerate the processes of Content engagement, consumer behaviour analysis, and content creation with the aim of answering the following questions:
·What are the territories and content topics that best connect with consumers?
·What communication spaces are undervalued and represent an opportunity for my brand?
·What do consumers think of your competitors?
·What topics do they think about and what sentiment they use in their comments and opinions?
·How can I accelerate content creation thanks to AI?
·How can I optimize my digital marketing plan to increase my share of digital attention?
We rely on the latest technological advances provided by the different AI tools available on the market (Chat GPT 4, Gemini, etc.) and we incorporate them into our analysis models to adapt ourselves to the current changing environment in a very agile and dynamic way.
Integrate in a cohesive way these diverse and changing data fluxes
1 SEO & Search demand
2 Social Media
3 Social Listening
7 E-commerce
6 PR
5 Paid Media
1 SEO & Search demand
2Social Media
3Social Listening
4Web & App
Traffic
5Influencers
6E-commerce
7PR
8Paid Media
Benefits of our technological platform
Consolidate
1All the information sources (current and future) or insights on a single platform
Save Time
2Up to 90% of the time dedicated by the Brand Management , Business intelligence and research teams to identify new insights and to activate themuevos insights y activarlos.
Reduce Costs
3The total costs compared with other platforms existent in the market.
Real time updates always available
4
Honest Data
5
Interlink with other ecosystems and other business KPI's
6
