Ron barceló

“Leading brand in the spirits category on the Epsilon ICARUS ANALYTICS® panel of top 430 FMCG brands for 5 years”


Challenge: How to remain a leader over time in the spirts category.


Solution: Designing a measurement strategy that helps detect consumer insights that enable the brand to empathise with its followers.


Result: Linking the brand’s digital activity with business and sales, establishing a trending topic every year and achieving a reduction of production costs.


Next steps: Remaining the top consumer engagement brand.